VP Global Marketing - up to £180K plus Bonus and Equity - London/Hybrid

My client is an engineering IT services company, know for their transformational, mission critical cloud led solutions for the retail, finance and technology sectors specifically.

A global organisation, they are now looking to put a senior marketing leader at the forefront of leading the expansion globally with a specific emphasis on EMEA.

Role Overview:

My client is seeking a strategy and execution focused VP of Marketing, where Demand Generation and Digital Marketing strategies are at the heart of what they do; you will have strong leadership and experience in managing the Marketing function (3-4 Direct Reports with approx. 14 overall) - Reporting directly to the Chief Strategy Officer, this person will be a key member of the Leadership Team.

You will be responsible for driving Lead/Demand generation, Partner Marketing, Account Based Marketing (ABM), Digital Marketing partnering closely with Sales to drive the go-to-market strategy globally.

Key Responsibilities:

Revenue Expansion and Demand Generation

o Provide a clear and well-articulated vertical positioning across all verticals, to establish a distinguished view and value proposition for each. You will need to have the ability to leverage differentiating propositions that are specific to the brand

o Reassess GTM plans continually, refining the approaches as new market demands emerge - seize on opportunities to capture new markets and clients through strategic marketing initiatives.

o Own the responsibility for account-based marketing and partnership marketing. Provide strategic direction to the sales enablement team responsible for lead generation.

Drive Agility and Marketing Effectiveness

o Play a significant role in developing and implementing the company's long-term strategic plan, including new product opportunities, acquisitions/joint ventures, and other growth initiatives to meet the company's revenue and earnings targets

Market and Competition Analysis

People Leadership & Digital Marketing

* Build a strong digital, technology-oriented and outcome driven marketing culture that is driven by a purpose for execution and focuses on speed.

Experience

IT Services industry experience is essential - with proven ABM background

At least 10-15 year B2B Marketing Experience

Global leadership experience across different continents

Proven experience at successful commercial results via demand generation techniques

Strong strategic and digital marketing awareness

Experience at senior leadership within a Matrix organisation.